Beyond their professional pursuits, the Saqr brothers’ cultural heritage has been a guiding force in shaping On The Wood. Hailing from the historic Bekaa Valley — a region rich in Roman legacy and culinary traditions — the brothers were immersed in the values of wholesome food and quality ingredients from a young age. In their hometown, they grew up appreciating the golden richness of locally pressed olive oil, the texture of hand-kneaded dough, and the flavor of fresh fruits and vegetables harvested straight from the land.

These early experiences instilled in them a deep respect for food made with care, a belief they carry into every aspect of On The Wood. As they often say, “Good food comes from the heart.” That ethos lives on in the brand’s unwavering commitment to freshness and quality.

Just like the handcrafted recipes that emerge from their ovens each day, the growth of On The Wood has been intentional, thoughtful, and deeply rooted in authenticity. You’ll never find mass-produced or pre-packaged items on their shelves — only fresh, healthy ingredients and dishes prepared with love and precision.

This dedication has not gone unnoticed. On The Wood has been celebrated by Time Out magazine, earning accolades such as “Best Kunafa Manousheh” and “Best Dish.” These honors reflect the brand’s unique ability to deliver both innovation and tradition in every bite.

Now, On The Wood is preparing for its next chapter. With a proven track record and a loyal following, the brand is actively seeking strategic, like-minded investors and franchise partners who share its vision for global growth — and its unwavering dedication to culinary excellence, authenticity, and innovation.